Each year, smoking-related illnesses cost you and every Minnesotan $593.(Even if you don’t smoke.)

Sources

Blue Cross and Blue Shield of Minnesota. “Smoking Claims More Than 6,000 Lives, Costs Minnesota Over $3 Billion Annually.” January 2017.

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How much have smoking-related illnesses cost your household?

Including you, how many people do you live with?
(Yes, count the kids too.)

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How many years into the future would you like to calculate your costs?

1
Calculate your cost

*Based on current rate of $593 per person.

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Your Total
**********

THIS YEAR, SMOKING-RELATED ILLNESSES WILL COST YOUR HOUSEHOLD

$X,XXX

88% of Minnesota students report seeing ads for e-cigarettes in the past month.

Just because you don’t see it, doesn’t mean it’s not happening. From secret pop-up concerts in convenience stores to free music downloads, social media posts and more, teens are not only being targeted, but they’re also being recruited to smoke. In fact, Big Tobacco spends over $100 million a year on marketing in Minnesota—and that doesn’t even include what is spent on e-cigarette advertisements.2

Click or swipe the images to see for yourself.

Sources

Campaign for Tobacco Free Kids. “The Toll of Tobacco in Minnesota.” November 2016.

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Why is big tobacco so obsessed with hooking teens?

Here’s why: if teens never start smoking, they probably never will. Nearly all smokers (95% to be exact) start by the time they’re 21.

Big Tobacco knows this, and uses the same tactics they used for smoking to hook kids on vaping. In fact, internal documents revealed e-cigarette giant JUUL targeted kids as young as eight years old. JUUL used a sophisticated marketing program that included summer camp, school programs and hundreds of young social media influencers (Source: JUUL’s Role in the Youth Nicotine Epidemic).

Here’s an idea:
Let’s prevent kids from starting

Get Details
Are your kids vaping?

Sources

Minnesota Department of Health. 2019 Minnesota Student Survey: E-cigarette and Cigarette Findings. 2019.

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Can You Spot The Vape?

It’s no mistake today’s most popular vaping devices are designed to look
deceptively like innocent, everyday items. We’ve emptied a typical teen’s
backpack and included a vape in each image. Can you find it?

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Click the image to find the vape.

Better Luck Next Time

Hint: many vapes resemble school supplies like computer mouses, highlighters and even USB drives.

Try Again

Good Eyes

Unlike many, you spotted the vape device.

Spot Another

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What Are E-Cigs? (AKA, vapes, JUULs, vape pens, e-hookahs)

E-cigs, or vapes, are battery-powered devices that deliver harmful nicotine and flavoring in the form of an aerosol that a user inhales and exhales. They come in many shapes and sizes. While some vape devices are made to look like regular cigarettes, many could easily be mistaken for other everyday items, like USB flash drives and pens.

What are the known risks of e-cigs?5
Minnesota youth e-cigarette use is an epidemic. Youth vaping is of great concern because adolescents are especially vulnerable to the health impacts of tobacco use. Here’s why:

  • 1. E-cigs usually contain nicotine.
    Nicotine is what makes tobacco products addictive. Be aware that some e-cigarettes that claim to be nicotine-free have been found to contain nicotine.
  • 2. One Juul pod contains as much addictive nicotine as 20 cigarettes
    The nicotine in e-cigarettes can lead to addiction and harm brain development in children and young adults into their early 20s.6
  • 3. E-cigs may be full of other harmful things.
    While e-cigs typically have fewer chemicals than regular cigarettes, they may still contain heavy metals like lead, flavorings linked to lung disease, small particles that can be inhaled deep into the lungs, and cancer-causing chemicals.7
15,500 Tobacco Flavors and Counting

Sources

Zhu, S-H, et al., “Evolution of Electronic Cigarette Brands from 2013-2014 to 2016-2017: Analysis of Brand Websites.” Journal of Medical Internet Research, 20(3), published online March 12, 2018.

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CHOO CRUNCH, BIRD BRAINS, BOOGER SUGAR, BANANA BUTT, HONEY DOO DOO, BARNEY PEBBLES, DRAGON’S BLOOD, DINGLE BERRY, HERSHEY SQUIRT, VAMPIRES KISS, ALIEN SIGHT, BLUEBERRY SMURF, PEGASUS WINGS,

In the past 30 days,more than 60% of students who currently vape have chosen tempting flavors.

Sources

United States Department of Health and Human Services, Food and Drug Administration, Center for Tobacco Products. “Modifications to Compliance Policy for Certain Deemed Tobacco Products Guidance for Industry DRAFT GUIDANCE.” 2019.

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JUST HOW TEMPTING ARE BIG TOBACCO’S FLAVORS?
Roll over or swipe the images to see for yourself.

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The nico-teen brain

Many e-cigs contain nicotine—the addictive drug found in cigarettes, cigars and other tobacco products. No amount of nicotine exposure is safe for youth. Nicotine is addictive, harmful to the adolescent brain and could predispose addiction to other substances.

Swipe for details

Sources

Centers for Disease Control and Prevention. “Keep Kids E-Cigarette Free.” August 20, 2018.

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Know The Signs


HOW CAN YOU TELL IF YOUR KID IS VAPING?

  • If their room smells artificially sweet, don’t assume it’s a scented candle.13
  • Nosebleeds are generally common among e-cigarette users.14

HOW ARE KIDS GETTING IT?

While Minnesota State Law prohibits selling tobacco to people under 21, kids still get it.

HERE ARE SIX COMMON WAYS:

  • Vape products are all over social media, and many promote the sale of their products right from their accounts.
  • Website age gates are easily bypassed, and kids use a parent’s name for shipping. In one study, kids successfully bought e-cigarettes online 94% of the time.15
  • Clerks at tobacco shops, vape stores, gas stations and convenience stores might not enforce the law.
  • Many vape companies have names that wouldn’t raise a red flag on parents’ credit card statements.
  • Online orders can be delivered to Amazon lockers in supermarkets or convenience stores.
  • Orders can also be shipped to the homes when the parent(s) are at work when the mail comes.

Sources

California Department of Public Health. “Know the Signs” from FlavorsHookKids.org. 2018.

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Huffington Post. “E-Cigarettes May Not Be As Safe As You Think.” May 17, 2014.

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Williams, Rebecca S., et al. “Electronic Cigarette Sales to Minors via the Internet.” JAMA Pediatrics, American Medical Association, 2 Mar. 2015.

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It’s part of why the US Surgeon General declared
vaping a youth epidemic and MN teen tobacco use
is up for the first time in 17 years.

Sources

Minnesota Department of Health. "New survey shows Minnesota youth tobacco use rising for the first time in 17 years." February 15, 2018.

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So, now what?

There’s a lot we can do to protect teens from the harms of tobacco in Minnesota, starting with:

Clearing the Market of Flavored Tobacco Products

Clearing the market of all flavored tobacco products will create a healthier future for our kids and directly improve the health of Black communities and other groups targeted by Big Tobacco.

This bold public health policy would help Minnesota reverse the youth tobacco epidemic, address systemic racism and reduce health care costs.

Investing in tobacco prevention

Investing in sustainable prevention programs will combat the youth tobacco epidemic and reduce the harm tobacco causes to all Minnesota families and businesses.

Minnesota only invests only a fraction of the CDC-recommended level of tobacco prevention spending. To make matters worse, the state will experience a huge loss in tobacco prevention resources in 2021. ClearWay Minnesota, which was funded by Minnesota’s tobacco settlement to address tobacco’s harms, will sunset in 2021, leaving a gap in prevention resources.

To stay up to date on the latest policies that are working to protect Minnesota’s youth from the harms of smoking, visit smokefreegenmn.org.

And to get the latest details on these and other efforts, sign up for newsletters from ClearWay Minnesota.

Sign Up

Sources

Institute of Medicine. “Public Health Implications of Raising the Minimum Age of Legal Access to Tobacco Products.” Washington, DC: The National Academies Press. 2015

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King BA, Jama AO, Marynak KL, Promoff GR. Attitudes Toward Raising the Minimum Age of Sale for Tobacco Among U.S. Adults. Am J Prev Med. 2015.

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Get free help to quit nicotine from Quit Partner

Quit Partner provides free help for Minnesota residents to quit nicotine, including smoking, vaping and chewing. Their family of programs includes free medications, quit coaching and more.
Click below or call 1-800-QUIT-NOW (784-8669) to get started.



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