Minnesota teen tobacco use is up for the first time in 17 years.

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Teen Vaping Use
Teen Cigarette Use
Teen Tobacco Use
Are your kids vaping?

Sources

Minnesota Department of Health. "New survey shows Minnesota youth tobacco use rising for the first time in 17 years." February 15, 2018.

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Deceiving Devices

It’s no mistake that today’s most popular vaping devices have been designed
to look deceptively like innocent, everyday items. Can you spot the vape?
Warning: it’s harder than it looks.

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Better Luck Next Time

Hint: many vapes resemble school supplies like computer mouses, highlighters and even USB drives.

Try Again

Good Eyes

Unlike many, you spotted the vape device.

Spot Another

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What Are E-Cigs? (AKA, vapes, JUULs, vape pens, e-hookahs)

E-cigs, or vapes, are battery-powered devices that deliver harmful nicotine and flavoring in the form of an aerosol that a user inhales and exhales. They come in many shapes and sizes. While some vape devices are made to look like regular cigarettes, many could easily be mistaken for other everyday items, like USB flash drives and pens.

What are the known risks of e-cigs?2
While e-cigarettes may be less harmful than regular cigarettes, that does not mean that they are harmless. Here’s why:

  • 1. E-cigs usually contain nicotine.
    Nicotine is what makes tobacco products addictive. Be aware that some e-cigarettes that claim to be nicotine-free have been found to contain nicotine.
  • 2. E-cigs are harmful to teens and young adults.
    The nicotine in e-cigarettes can lead to addiction and harm brain development in children and young adults into their early 20s.3
  • 3. E-cigs may be full of other harmful things.
    While e-cigs typically have fewer chemicals than regular cigarettes, they may still contain heavy metals like lead, flavorings linked to lung disease, small particles that can be inhaled deep into the lungs, and cancer-causing chemicals.4

In the past 30 days,more than 60% of students who currently vape have chosen tempting flavors.

Sources

Minnesota Department of Health. “Data Highlights from the 2017 Minnesota Youth Tobacco Survey.” February 15, 2018.

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JUST HOW TEMPTING ARE BIG TOBACCO’S FLAVORS?

Roll over or swipe the images to see for yourself.

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15,500 Tobacco Flavors and Counting

Sources

Zhu, S-H, et al., “Evolution of Electronic Cigarette Brands from 2013-2014 to 2016-2017: Analysis of Brand Websites.” Journal of Medical Internet Research, 20(3), published online March 12, 2018.

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CHOO CRUNCH, BIRD BRAINS, BOOGER SUGAR, BANANA BUTT, HONEY DOO DOO, BARNEY PEBBLES, DRAGON’S BLOOD, DINGLE BERRY, HERSHEY SQUIRT, VAMPIRES KISS, ALIEN SIGHT, BLUEBERRY SMURF, PEGASUS WINGS,

The nico-teen brain

Many e-cigs contain nicotine—the addictive drug found in cigarettes, cigars and other
tobacco products. Nicotine may seem harmless, but it’s actually quite harmful.
Especially for teens.

Swipe for details

Sources

Centers for Disease Control and Prevention. “Keep Kids E-Cigarette Free.” August 20, 2018.

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Know The Signs


HOW CAN YOU TELL IF YOUR KID IS VAPING?

  • If their room smells artificially sweet, don’t assume it’s a scented candle.10
  • Nosebleeds are generally common among e-cigarette users.11

HOW ARE KIDS GETTING IT?

While Minnesota State Law prohibits selling tobacco to people under 18, kids still get it.

HERE ARE SIX COMMON WAYS:

  • Vape products are all over social media, and many promote the sale of their products right from their accounts.
  • Website age gates are easily bypassed, and kids use a parent’s name for shipping. In one study, kids successfully bought e-cigarettes online 94% of the time.12
  • Clerks at tobacco shops, vape stores, gas stations and convenience stores might not enforce the law.
  • Many vape companies have names that wouldn’t raise a red flag on parents’ credit card statements.
  • Online orders can be delivered to Amazon lockers in supermarkets or convenience stores.
  • Orders can also be shipped to the homes when the parent(s) are at work when the mail comes.

Sources

California Department of Public Health. “Know the Signs” from FlavorsHookKids.org. 2018.

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Huffington Post. “E-Cigarettes May Not Be As Safe As You Think.” May 17, 2014.

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Williams, Rebecca S., et al. “Electronic Cigarette Sales to Minors via the Internet.” JAMA Pediatrics, American Medical Association, 2 Mar. 2015.

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So, now what?

There’s a lot we can do to protect teens from the harms of nicotine in Minnesota, starting with:

Keeping flavored tobacco away from kids.

If we take flavored tobacco out of convenience stores, we can reduce the number of teens who use it and get hooked on nicotine.

Let’s work to make sure all flavored tobacco products—including e-cigs and menthol cigarettes—are solely available in adults-only tobacco shops.

Raising the
tobacco age to 21.

Flavored e-cigs and other tobacco products lead kids to start smoking at an early age. Almost 95% of addicted adult smokers start before age 21.13 That’s part of the reason why 75% of American adults, including 70% of current smokers, support raising the tobacco age to 21.14

To stay up to date on the latest policies that are working to protect Minnesota’s youth from the harms of smoking, visit smokefreegenmn.org.

And, to get the latest details on these and other efforts, sign up for newsletters from ClearWay Minnesota and Minnesotans for a Smoke-Free Generation.

Sign Up

Sources

Institute of Medicine. “Public Health Implications of Raising the Minimum Age of Legal Access to Tobacco Products.” Washington, DC: The National Academies Press. 2015

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King BA, Jama AO, Marynak KL, Promoff GR. Attitudes Toward Raising the Minimum Age of Sale for Tobacco Among U.S. Adults. Am J Prev Med. 2015.

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Big tobacco spends over $100 million a year on marketing in minnesota.15

Just because you don’t see it, doesn’t mean it’s not happening. From secret pop-up concerts in convenience stores to free music downloads, social media posts and more, teens are not only being targeted, but they’re also being recruited to smoke.

Click or swipe the images to see for yourself.

Sources

Campaign for Tobacco Free Kids. “The Toll of Tobacco in Minnesota.” November 2016.

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Why is big tobacco so obsessed with hooking teens?

Here’s why: if teens never start smoking, they probably never will. Nearly all smokers (95% to be exact) start by the time they’re 21.16

Big Tobacco knows this, and also understands they need to constantly replace those who have been killed by their harmful products in order to keep making billions in profits.

Here’s an idea:
Let’s raise the tobacco age to 21

Get Details

Sources

Institute of Medicine. “Public Health Implications of Raising the Minimum Age of Legal Access to Tobacco Products.” Washington, DC: The National Academies Press. 2015

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Each year, smoking-related illnesses cost you and every Minnesotan $593.(Even if you don’t smoke.)

Sources

Blue Cross and Blue Shield of Minnesota. “Smoking Claims More Than 6,000 Lives, Costs Minnesota Over $3 Billion Annually.” January 2017.

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How much have smoking-related illnesses cost your household?

Including you, how many people do you live with?
(Yes, count the kids too.)

1

How many years into the future would you like to calculate your costs?

1
Calculate your cost

*Based on current rate of $593 per person.

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Your Total
**********

THIS YEAR, SMOKING-RELATED ILLNESSES WILL COST YOUR HOUSEHOLD

$X,XXX

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